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Harmon Earns Certification in Behavioral Finance

Deana Harmon, CIMA®, AIF® recently enhanced her industry knowledge online by completing the Investment Management Consultants Association® (IMCA®) Applied Behavioral Finance Certificate Program. Designed to address common behavioral challenges that trip up investors and advisors alike, IMCA’s program features notable experts from leading business schools and presents in-depth, thoughtful, and interesting research from the field today. The program includes timely and relevant presentations by behavioral finance experts, financial advisor practitioners, and cutting-edge academics. Throughout the course, Ms. Harmon studied insightful analysis from a wide range of expert speakers.

Understanding that we are subject to the forces of behavioral finance, IMCA’s Applied Behavioral Finance Certificate Program offers actionable strategies and tactics advisors can use to enhance client relationships. The program content covers:

  • Core education on the differences between standard finance and behavioral finance and the role of human behavior in economic markets.

  • Principles of behavioral finance, including the psychology of money, thinking styles, and psychological evidence on behavior.

  • Behavioral finance and investing, with content focused on loss aversion and different strategies for evaluating and analyzing alternative investments.

  • Practical advice about communicating with clients in light of behavioral finance, with subtopics focused on the role of the financial advisor, risk tolerance, and unconscious beliefs about money that investors habitually apply without thinking twice.

“We are thrilled to announce Deana has achieved yet another significant certification. In-depth knowledge of behavioral finance is critical to understanding the needs of our clients and their employees and her added expertise will help us to better continue to serve retirement plan sponsors.” says ProCourse CEO, Doug Prince.

Deana is a Principal and Retirement Plan Advisor at ProCourse. Deana holds an MBA from Butler University and a BS in Business from Ball State University.  Deana works with retirement plan sponsor clients to assist them with plan design, the retirement readiness of plan participants, as well as investment selection and monitoring for defined contribution and defined benefit plans.

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About IMCA

Established in 1985, Investment Management Consultants Association® (IMCA®) is a nonprofit professional association and credentialing organization with more than 10,000 individual members and certificants worldwide. IMCA members collectively manage more than $2.477 trillion, providing investment consulting and wealth management services to individual and institutional clients. Since 1988, IMCA has offered the Certified Investment Management Analyst® (CIMA®) certification, which earned accreditation by the American National Standards Institute (ANSI) in April 2011, making it the first financial services credential in the United States to meet international standards (ISO 17024) for personnel certification. IMCA’s Certified Private Wealth Advisor® (CPWA®) certification is suited for wealth management professionals working with high-net-worth clients. In 2015, IMCA conferences and workshops hosted more than 4,000 attendees.IMCA® and Investment Management Consultants Association® are registered trademarks of Investment Management Consultants Association Inc. CIMA®, Certified Investment Management Analyst®, CIMC®, CPWA®, and Certified Private Wealth Advisor® are registered certification marks of Investment Management Consultants Association Inc. Investment Management Consultants Association Inc. does not discriminate in educational opportunities or practices on the basis of race, color, religion, gender, national origin, age, disability, or any other characteristic protected by law.

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